Sunday, January 15, 2012

Moral Compass

I saw an ad for a moral compass the other day. I was saddened by the fact that they were only available in specialized versions and at a very high price. I comforted myself with the thought that those who really need them could afford them.

I did wonder though how sales were. I pondered that in this economy they might be quite brisk - in the same sort of way escapist entertainment product sales tend to increase when things are, well bad. My thinking is that the morally correct decisions one must make in these times are bit more challenging - so a compass which points you in the right direction might be just the ticket. Couple that with the fact that they do not require any technical skill to operate, and it should be a winning product. The shrewd Toby in me was ready to proclaim that were I savvy or rich I would buy stock in the company that sells them. This a tip I would pass on to all of you my readers.

I then thought a bit further and realized that actually there are few if any customers for such a product. The need is there. The features are there. The benefits are there. What is not there is the willingness of the people to actually use and heed them. In fact success in this world might be better predicated on having one, reading it, and then doing the opposite. Another great disappointment, but perhaps the reason I should have one.

By the way, this post was not inspired by the upcoming election in the US, any world events, or any personal interactions with other human beings.

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